Project Promotion Branding & Marketing

Our value added inputs to the project development team ensures well- packaged and customized project offering to prospective buyers / investors.. The INNOVEST way of marketing & branding projects is, “Positioning the Concept”, “Marketing Country Specific resources / Incentives / Policies”, “Selling the USP of Projects”, and “ Endorsing the proponent”. As a Transaction Manager, we bring to the table discernibly different proposition to proponents of Industrial Parks and SEZs and our approach is much beyond pure sales pitch.

 Our Service Offerings are segmented as:

I.   Industrial Space (SEZs, Industrial Park, Theme Park)

Product marketing is something which Innovest specialize in, with strong backward and forward linkage of value chains of project life cycle.

 Our handhold to Proponent shall be right from the stage of:

  • Assistance in Market Research
  • Designing of Marketing Framework and Campaign Strategy
  • Recommendation on Product mix both in terms of industry type/zoning and plot parcel size band
  • Search of Anchors and Short-List
  • Value Added inputs from sales pitches to Master Planning and Infrastructure Design Scheme for customized offerings
  • On ground Marketing and Sale pitches
  • Assistance in road shows or investor’s conclave
  • Recommending on Pricing and commercial terms
  • Identification and Long-List of Likely vanilla players
  • Discussion rounds, due diligence facilitation, negotiation and closures with prospective

II. Reality Space (Residential, Commercial and Retail)

In the built-up area segment of Retail, Commercial and Residential, Innovest offers very specialized agency services both at buy and sell side. Our key services:

  • Developing Project theme, ensuring viable business model to market and promote the project
  • Strategizing on Product or End User Mix
  • Disposal Strategy Capital Sale / Initial Funding / Revenue Share / Lease Model
  • Targeting Short list of Strategic Anchors (Multiplex Player, Hyper, Entertainment/ Food court operator)
  • Targeting long list of vanilla player, evolving strategy to bring them on board